The clock is ticking away on Google’s Reader service, which is scheduled to close up shop on July 1st. Many writers and tech bloggers are scrambling to find replacements as the Mountain View company’s simple, yet oft-indispensable RSS feed reader rides off into the sunset.
Digg had announced its intentions to create a Reader replacement a few months ago, and has apparently been hard at work. Myself and many others have been privy to a host of surveys conducted by the online media company in an effort to figure out exactly what it is folks want in their RSS reader. Digg posted a few of the survey results on their blog not long ago and the data is pretty interesting.
From Digg’s blog post entitled “We’re Still Learning,” it is apparent that the majority of people want a free service, although Digg cautions in their post that free services don’t have a good track record on the Internet due to, well, not having any money coming in. In addition, it seems as though most people don’t actually use a read-it-later kind of service, such as Instapaper, Pocket, or Readability. Also telling was the fact that people almost never used the built in social features of Google Reader, something Google probably saw as a big problem as they tried time and again to woo folks to use their Google Plus social network.
With all the hoopla surrounding Google Reader, WWDC, and new product announcements, it’s going to be a busy summer.