A report from VentureBeat says that Apple has purchased content discovery startup Matcha.tv for an estimated $1 to $1.5 million. Matcha.tv used to operate as an iOS app built for show recommendations. It utilized a comprehensive list of everything provided by cable companies (Comcast, Verizon, Time Warner, Cox), streaming services (Hulu, Netflix, Amazon Prime), and digital download stores (iTunes, Amazon) in order to provide show listings and recommendations. Users could also connect via their social networks in order to share what they were watching or to view what their friends were watching.
Apple’s response to VentureBeat’s inquiry about the acquisition went as follows:
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”